![]() And yes, every item was exclusive: God help the poor publicist who double-planted a story with him and another news outlet, and had to face the Wrath of Army. Archerd’s first column, published April 27, 1953, addressed the new sensation of 3-D movies and included 32 other news items - which means he averaged 150 exclusives a week. After that, the indefatigable writer continued to report news stories that ran in Variety and on his blog. Archerd, who died in 2009, penned “Just for Variety,” a classic “three-dot” column (aka short items separated by ellipses) that had a prime anchor slot in Daily Variety‘s pages from 1953 until 2005. Today would have marked the 100th birthday of Army Archerd, the beloved Variety columnist who chronicled Hollywood’s inner circle for more than 50 years.
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